The Shop, VSP Global's R&D lab for technology and fashion, unveiled a prototype of its first original product at International Vision Expo. The product, dubbed "Project Genesis" by The Shop, is an eyeglass frame with wearable technology embedded in the temple of a Dragon Alliance frame made by VSP's Marchon division. It utilizes a companion Android application that provides data visualization and personalized feedback, such as the number of steps taken by the wearer, the amount of distance traveled and the amount of calories burned. Watch this video to learn more.